The companies that form Tallinna Kaubamaja Group attach high value to the implementation of principles of socially responsible entrepreneurship in their regular everyday business. Several support projects are implemented to promote different spheres of Estonian life and to contribute to social development and improved quality of life of people in general.

Overview of Main Areas Supported and Examples of Projects:

Welfare, health and development of Estonian children

Selver organises a Christmas project, „Koos on kergem“ (It Will be Easier Together), involving raising funds for maternity and children’s units of various hospitals. Over the years, we’re supported several projects aimed at children, the most recent being sales of charity badges of NGO Clinic Clowns (Doctor Clown), and to support Support Association of Estonian Children with Mobility Disabilities, charity concert „Heli Puudutus“ (Touched by Sound) by NGO Charity Pirita. Tartu Department Store Centre is a long-standing partner of Children’s Fund of Tartu University Hospital; badges have been sold to raise money for various pieces of equipment and smaller projects have been launched. In addition, Tartu Department Store Centre donates 800 gift packages to mothers of newly born babies via  Women’s Clinic of Tartu University Hospital.

Large families

Selver co-operates with NGO  „Shalomi abikeskus“ (Shalom Support Centre), donating foodstuffs that are about to exceed their ‘best before’ term to needy families. Department Store also supplies charity fund Dharma with presents to mothers who give birth on Mother’s Day.


Selver has supported youth sports for years and is a sponsor of basket ball club, Selver Tallinn. Selver has established a representative team Selver Tallinn, raises new athletes in Selver/Audentes club, promotes youth sports via Audentes Basket Ball School and supports beach volley ball through Caparol Beach Volley Ball Centre. I.L.U. supports Reval Ladies Tennis Club by supplying different prizes.

Art and culture

Selver supports a number of county level cultural projects, for example, Saaremaa Opera Days, churchs concerts in Hiiumaa, Viljandi Folk Festival, Järvi Festival, Hiiu Folk and Theatre Bus Tour. Within the framework of Tallinn Fashion Week, the Department Store presents the Golden Needle - the Estonian Fashion Award, promotes the creations of Estonian fashion designers, sales halls and promotion materials of Kaubamaja are often used to promote exhibitions, organised by KUMU (Art Museum of Estonia) and „Kuldne Mask“ (the Golden Mask) theatre festival; we’ve also supported the activities of Male Choir of Tallinn University of Technology and sponsored the white-tail eagles at Tallinn Zoo over ten years while ABC King has supported Tallinn City Theatre for years.

Responsible consumption

In co-operation with Re-use Centre, Kaubamaja has opened stationary collection points for second-hand clothes and footwear.

Development of Estonian society

Tallinna Kaubamaja Group supports the organisation of “Edukas Eesti” (Successful Estonia) in co-operation with newspaper Äripäev, an event aimed at getting new bright ideas to promote life in Estonia.

Diversity enriches

The Department Store joined the Diversity Enriches Agreement in 2012 and this means that we’ve committed to equal treatment and opportunities and will contribute to diversity in our company. Recruitment of people of different age, ethnic background or with special needs will contribute to a more tolerant working environment and will bring more experiences and different views to our company.